Founded in 2015 in Bangalore, Auntie Fung’s is an Asian Street Food restaurant bearing the vision of bringing the rich and flavourful Asian street food to the mainstream India, their menu includes choicest delicacies from Thailand, Japan, Vietnam, Burma, Indonesia, Korea and of course China. The brand mascot embodies a 52-year-old woman from Vietnam with an ever smiling face.
Our journey with Auntie Fung’s began in 2017, with the launch of their new outlet in Gurgaon. Armed with the basic brand image and background, we set on our quest to popularise the brand through Social Media Marketing. Over a year into the journey, the brand has currently 5 outlets, in the two cities of Bangalore and Gurgaon. It also has a vibrant presence on social media platforms like Facebook and Instagram. Regular posting and quick response to all comments and queries have strengthened the brand’s interactive and fun-loving image. Keeping their background and target audience in mind, the creatives designed for Auntie Fung’s have been colourful and witty, making it a perfect fit for their fan base.
Social media popularity has had a direct impact on the foot-fall at their outlets. Over time, as the brand grew stronger and more popular, our association with them also expanded. From providing creative support for only social media, we now also design the print collaterals, as well as Auntie Fung’s website. The brand now has good presence in some of the most popular food festivals in Bangalore and Gurgaon. With each new launch, each new event and the ever-growing visibility on social media, we have been by their side, and we look forward to an even stronger association as they move forward in leaps and bounds!
- Client: Auntie Fung's
- Location: Bangalore, Gurgaon