Portfolios

Apollo Gleneagles Hospitals

Apollo Gleneagles Hospitals is a joint venture of Apollo Group of Hospitals, India and Parkway Health of Singapore. A 510-bedded multispecialty tertiary care hospital, it is a perfect blend of technological excellence, complete infrastructure, competent care and heartfelt hospitality. Apollo Gleneagles Hospitals, Kolkata is the only hospital in Eastern India to be accredited with the Joint Commission International (JCI) accreditation, the international benchmark for quality.

We started serving Apollo Gleneagles Hospitals with our expertise in creative support in 2015. When we started, there were about 3k Page Likes on their Facebook Page and 1 Follower on Twitter. Through various campaigns of a mixed scale on social media platforms like Facebook and Twitter, we have successfully increased their popularity across their target audience. Campaigns planned for Apollo Gleneagles Hospitals mainly focus on current
medical concerns, and expert advice on different diseases and health conditions. The aim of these campaigns is to garner more interaction on their online as well as offline contact points. We have also done SEO for Apollo, modifying their Google Search Results. We have taken their offline activities online with Live YouTube and Live Tweet sessions along with Facebook Live. We made Apollo the first Hospital in Eastern India to use Augmented Reality (AR) as a conference feature.

With regular Social Media Management, the Facebook Page has moved from the 8th to the 2nd position in 9 months – amongst Hospital Pages in Kolkata, and maintained the same for 4 years (running into the 5th year). We are looking forward to scaling greater heights in the near future.